AMD wanted its Ryzen CPUs and Radeon GPUs associated with the year’s biggest gaming launch, Call of Duty: Black Ops 6, and needed content that showed real technical prowess rather than banner ads.
Technology & Gaming
AMD × Call of Duty: Black Ops 6 — Influencer Launch
An influencer and creative campaign putting AMD hardware at the heart of the Black Ops 6 launch — 73 creators, 57.3M video views.
73
Creators activated
57.3M+
Video views
292.9K+
Total engagements
The challenge
The approach
A hand-picked roster of gaming creators received precision-engineered custom supply drops — an AMD Ryzen 7 9800X3D CPU, an ASUS ROG Ally X handheld and branded gear in a custom tactical case — built for unboxing content. A gaming-experience trailer showcased the high-octane action and pulled over half a million views on its own.
The results
The campaign generated mass organic reach across the creator roster during launch window.
