The bank ranked well on brand queries but its credit and leasing products were nearly invisible in regional search. Geo-service listings were inconsistent across regions, and local search potential sat unused — while a significant share of product applications comes from organic and maps.
Finance & Public Sector
Top-10 Russian Bank — Regional SEO & Maps Visibility
Regional search and geo-services strategy that lifted credit-product visibility by 70% without increasing ad budgets.
+70%
Regional search & geo visibility
+55%
Organic traffic on credit/leasing queries
+35%
Target regional inquiries
The challenge
The approach
Regional demand analysis led to clustered semantics for credit and leasing products, optimized landing pages per key region and query type, a site structure rebuilt around regional logic, technical indexation work, a strengthened presence on Yandex Maps and Google Maps, scalable AI-assisted SEO content production, and analytics-driven strategy adjustments in close coordination with the bank’s team.
The results
Search and local traffic became one of the key sources of regional product applications, with a stable lead flow achieved without any growth in advertising spend.
