A large B2B provider of VDS/VPS, cloud resources and data-centre services needed Google Ads that work without regulatory blocking risks, allow transparent legal payment with full accounting documents, and support offline-conversion learning — none of which a standard account setup could guarantee.
Technology & Gaming
IT-Infrastructure Provider — Stable Google Ads at Scale
A legally clean, block-proof Google Ads system for a Russian B2B provider — from zero to 500–600 registrations a month.
500–600
Monthly registrations
€30–40
Cost per lead
3+ years
Stable operation
≈50
First-month registrations
The challenge
The approach
Official Google Ads accounts were structured via Kazakhstan with a legal top-up scheme and a full document set for Russian accounting. Offline conversions flowed from CRM into Google Ads so campaigns optimized on registrations, activations and payments instead of clicks. Moderation support, deviation analysis and creative recommendations kept campaigns stable while the client’s team kept strategy in-house.
The results
About 50 registrations in the first month grew to 500–600 leads per month by months 3–4 within a €30–40 CPL corridor — with no blocking problems over three-plus years of operation.
