A leading dental network (4 branches, 90 specialists, from children’s dentistry to implantation) wanted qualified leads at a controlled cost for target services — implants, braces and other high-margin treatments. The audit found ads optimized to generic queries without action targeting, static call tracking hiding keyword-level conversions, no cross-minusing, no regular channel reporting, and competitor ads outperforming on schedule.
Healthcare & Wellness
Skydent — ROI 811% Built on an Analytics Audit
For a top-10 Russian dental clinic, the pre-launch audit mattered more than the ads — ROI reached 811% on high-margin services.
811%
ROI
400–600 ₽
Cost per booked visit
+30%
Mid-flight improvement
4 specialists
Dedicated team
The challenge
The approach
A four-specialist team (project manager, context specialist, targeting specialist, web analyst) rebuilt campaigns in Yandex Direct and VK around a margin-based plan per service. Dynamic call tracking passed keyword-level call data to the CRM; conversion tracking covered site and phone; weekly sprints with the clinic’s team kept results and tasks in lockstep.
The results
First-month results beat the audit baseline significantly; optimization and accumulated statistics improved metrics another 30% by mid-month-two. The campaign reached ROI 811% with booked-visit costs held in the 400–600 ₽ corridor.
