The brand’s Russian site needed conversion growth and stronger organic visibility in a market crowded with dealers, marketplaces and counterfeit sellers — with a large catalogue of motor oils, additives and car-care products to structure.
Automotive
Liqui Moly — SEO for the Russian Market
Fifteen months of methodical SEO for the German lubricants brand's Russian site — impressions up a third, search traffic up 40%.
4.21M → 5.59M
Yandex impressions
+40%
Search traffic (YoY)
15 months
Program length
The challenge
The approach
A monthly operating rhythm ran for over a year: per-page position exports, SEO strategy and commercial-factor audits, systematic de-duplication, indexation recovery, expert content built around real user questions (antifreeze choice, brake-fluid replacement, fuel additives), semantic cores per product line including per-brand motor-oil queries, usability improvements and a homepage redesign — every change validated against position and traffic data.
The results
Year-over-year: Yandex impressions grew from 4.21M to 5.59M (+33%), search-traffic growth ran at +40% and above in peak months, Google visits climbed steadily, and previously de-indexed page groups returned to growth — a durable organic foundation for the brand’s Russian presence.
