Red Bull was looking to engage with targeted audiences online in an authentic but disruptive way. Staying true to the Red Bull brand, they were looking to hero athletes and feature larger than life performance on their digital properties. Our goal was to engage with fans on social and digital platforms with fun and entertaining interactive campaigns.
Consumer Brands
Red Bull — Social & Digital Campaigns
Contests, promotions and athlete-led social campaigns for a brand whose audience expects the extraordinary — from snowboarding and surfing to Formula One and a jump from the stratosphere.
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Campaigns and digital projects
The challenge
The approach
We collaborated with Red Bull to develop contests and promotions to support their thrilling, high-energy sporting events. Our digital and social campaigns would stimulate engagement, generate buzz, and help expand their brand following.
We launched an interactive Social Campaign with Pro Snowboarder Mark McMorris in partnership with Oakley. We launched social campaigns with Pro Surfer Jamie O’Brien. We also ran digital campaigns that supported Red Bull Activations with Formula One, Rampage (Mountain Biking), and Felix Baumgartner’s Skydive from the Stratosphere.
The results
By creating elevated digital design and delivering unique and edgy content to Red Bull fans, we were able to enhance the company’s social footprint and create excitement about the brand. With a fresh, integrated digital strategy, our campaign helped elevate Red Bull to a higher level. On social media, fans worldwide connected with the brand and the extraordinary abilities of their athletes in a whole new way. Authentic content and inventive event promotions boosted brand awareness, social engagement, site traffic, and growth.
