AMD needed to convert the hype around Bethesda’s newest role-playing game into purchases of its processors and graphics cards, in step with the game’s launch.
Technology & Gaming
AMD × Bethesda — Starfield Launch Campaign
An integrated launch program around Starfield: 150 custom hardware bundles, activations at Gamescom and QuakeCon, 20M+ organic views.
223
Influencers activated
20M+
Organic views
755K+
Engagements
150
Custom bundles produced
The challenge
The approach
An integrated strategy combined custom Starfield-themed hardware, media, influencer marketing and creative services. 150 custom Starfield hardware bundles — including a Radeon RX 7900 XTX and Ryzen CPU in collector packaging — went to influencers to unbox on camera, alongside unique activations at major gaming events like Gamescom and QuakeCon.
The results
Massive organic reach during the most-watched game launch of the year, with the custom Starfield PC picked up by gaming media.
