An authentic product with real provenance, sold like a commodity. International buyers couldn’t tell it apart from souvenir-shop oil.
Consumer Brands
Argan Beauty Brand — International Launch
Taking a Moroccan argan-oil brand from local shelves to international D2C and export.
+192%
D2C revenue
5
Export markets
3.1x
Email list growth
The challenge
The approach
Premium repositioning around origin and craft, a D2C storefront with content built for international beauty audiences, and targeted campaigns toward distributors and retail buyers in Europe.
The results
The brand signed its first export distribution agreements and D2C became a real revenue line, not a side channel.
Sample case study — representative of the work, anonymized. Replace with a real project.