A 10-year-old store with hundreds of products competing against marketplaces and giants like Sportmaster holding the top positions. Near-zero previous optimization, very low Google Speed Insight scores, code errors blocking promotion, server migrations destroying earlier fixes, and an unstable CMS.
E-commerce & Retail
COPA — Tripling Organic Traffic for a Sports Retailer
Six months of systematic SEO took a major Kazakh sports-equipment retailer from 2,078 to 7,223 monthly organic visits.
×3 in 6 months
Organic traffic
0.9% → 11%
Search visibility
403 → 1,131
Queries in TOP-3
841 → 1,994
Queries in TOP-10
The challenge
The approach
A technical audit produced a quarterly remediation plan. Competitor analysis of the search top-10 informed a unified metatag template that accelerated indexation across the huge catalogue, followed by unique title/description work for promoted pages and SEO-briefed unique content for key category queries — all while firefighting CMS and developer instability.
The results
Organic traffic tripled in six months and search visibility grew 11-fold, moving the store into sustained top positions in Yandex and Google despite marketplace-dominated results pages.
