Heineken needed retail installations that stop shoppers in-store: displays for trade and off-trade channels plus promotional packaging for the UEFA Champions League partnership.
Consumer Brands
Heineken — Retail Theatre & POS Design
3D-designed trade, POS and off-trade installations — bottle spheres, illuminated stars and UEFA Champions League gift packs.
Full 3D family
Display concepts
UEFA Champions League
Campaign
The challenge
The approach
Sculptural display concepts were designed and visualized in 3D — spheres built from illuminated bottles, star-shaped shelving totems, space-themed campaign displays — together with UCL gift packs bundling Heineken with a collectible glass.
The results
A family of production-ready retail concepts that turn shelf space into brand theatre.
