Well established in Frederick County since 1962, the company struggled to branch into neighboring areas against increased competition — without physical locations outside Frederick.
Real Estate & Construction
Politz Enterprises Roofing — Local Search Expansion
A family-run Maryland roofing company expanded into new counties through local SEO, reputation management and content.
+87%
Direct search
+55%
Page views
+47%
New users
Top 3 on key terms
Google ranking
The challenge
The approach
Organic and local SEO, reputation management, responsive web design and content marketing worked together: keyword positioning for each service-area combination, review generation, and content marketing of testimonials, licenses and certificates.
The results
The company reached #1 for numerous industry + location keywords, added two additional Maryland locations, kept earning 5-star reviews and saw a steady rise in returning and new users.
