Growth rarely fails for lack of effort. It fails for lack of direction — three channels running at once, none of them owned by anybody, and no agreement on what a good month looks like.
Strategy work starts with your numbers, not with a deck. What does a customer actually cost you today? Which channel is carrying the others? Where does the money leak between a click and a signature? Most of the time those answers already exist somewhere in your analytics, your CRM and your invoices; they have just never been put on the same page.
Then we map the buyer. A procurement committee at an industrial group and a shopper comparing two products in a marketplace app are not the same person, and they do not need the same route. We build the journey that matches yours — where attention starts, what has to be true before someone converts, and what usually stops them.
From there the plan gets concrete: which channels earn the budget, what each one is responsible for, what gets measured, and in what order things happen over the next four quarters. Not a wish list. A sequence your team can execute without a consultant in the room.
We have run this in both directions. For Skydent, a top-10 Russian dental clinic, the pre-launch analytics audit turned out to matter more than the campaigns that followed — 811% ROI at 400–600 ₽ per booked visit, because the measurement was right before a single ruble went into ads. For Russkiy Buket, the same discipline applied to reporting: 5,000-row spreadsheets replaced by auto-refreshing dashboards across 500+ campaigns, which is how a three-million-ruble attribution error surfaced at all.
The deliverable is a route, not a retainer. If the plan says your budget is better spent on one channel than the four you are running, that is what it will say.
Frequently asked questions
How is this different from a strategy deck we could get anywhere?
The starting point. Most strategy work opens with a market overview; this one opens with your analytics, your CRM and your invoices reconciled onto one page. Skydent is the clearest case: the pre-launch analytics audit changed the plan more than the market research did, and the campaigns that followed returned 811% because the measurement was right before any money moved.
How long does it take?
A focused engagement runs a few weeks rather than a quarter, and most of that time goes into reconciling numbers that live in different systems. The output is a four-quarter roadmap, so the plan outlives the project by design. What takes longest is agreement — usually the week where the data says a channel somebody owns is not working.
What if the plan says we should spend less, not more?
Then that is what it says, and it has happened. It is also why the deliverable is a route rather than a retainer: if the honest answer is that three of your four channels should be shut down and the budget concentrated on one, there is no incentive here to tell you otherwise.
Do we need clean data before we start?
No, and almost nobody has it. Fixing attribution is usually part of the work rather than a condition for beginning it. For Russkiy Buket that meant replacing 5,000-row spreadsheets with auto-refreshing dashboards across 500+ campaigns, which is how a three-million-rouble attribution error surfaced at all. Assume the audit will find something.