ASUS wanted awareness and excitement for its Vivobook collaboration with BAPE — and to move the brand further into streetwear and fashion culture, far from its traditional tech audience.
Consumer Brands · Technology & Gaming
ASUS × BAPE — Streetwear Meets Tech
Macro and micro-influencers across North America, Europe and Asia brought the ASUS × A Bathing Ape collaboration to streetwear culture.
38
Influencers activated
4.2M+
Organic impressions
97K+
Organic impressions
The challenge
The approach
Talent was sourced and contracted across three continents, specialized in streetwear, fashion, dance and music for broad appeal, with creative executions designed to bring both brands to life around the co-branded laptop and accessory drop.
The results
The creator program drove millions of organic impressions for a niche crossover product.
