After a 2018 law renamed and re-mandated the corporation, its site had to reflect the change. The old site was overloaded with text, reports and analytics, had 20+ separate news feeds, and served radically different audiences — business clients, regional government, Russian and foreign investors, media — through one undifferentiated structure.
Finance & Public Sector
VEB.RF — National Development Corporation Website
Full redesign of the digital flagship of Russia's national development institution — 300+ projects and trillions in investments made navigable.
130
Page templates designed
2
Language versions
20+ → 1
News feeds consolidated
The challenge
The approach
Audience research shaped a new navigation model with a client menu per segment plus an auxiliary menu. Around 130 page templates were designed for the Russian and English versions, with filters, interactive controls and analytical data readable on every device. The entire news history was imported and restructured with thematic hashtags into a single press centre.
The results
Navigation time-to-information dropped and bounce rate fell measurably. Complex data pages became fully readable on mobile with fast load times, and the site became the corporation’s universal tool for present and future partners.
