One hundred years is a status that had to be fixed visually — a centenary identity worthy of a brand whose history begins in 1926, applied consistently across every touchpoint.
Consumer Brands
Davidoff — Centenary Identity
A jubilee mark, key visual and full carrier system for one hundred years of a legendary brand.
100 years
Brand heritage
Full identity system
Deliverable
The challenge
The approach
A dedicated jubilee monogram was designed alongside the key visual, patterns and a complete system of carriers: monumental facade banners, envelopes, stationery, cards — a visual system that pairs heritage with restraint.
The results
A coherent anniversary identity ready for worldwide rollout across communications and premium print.
