NOW is a media brand for readers who want to know what to try, where to eat, what to watch and how to handle stress — it needed an identity and site that feel as current as its content.
Media & Lifestyle
NOW — Lifestyle Media Identity & Website
Identity and website for a media resource living at the crossroads of fashion, food, film and self-care.
Identity + website
Deliverable
The challenge
The approach
A restrained editorial identity — the NOW. wordmark, generous whitespace, sharp typographic hierarchy — carried into a website design system covering culture verticals, story cards and mobile-first reading.
The results
A clean editorial platform whose design keeps the focus on content while remaining unmistakably branded.
