The brand needed a premium digital space where adult consumers learn about products, participate in promotions and games, and use a loyalty system — convenient on any device, primarily smartphones.
Consumer Brands
Davidoff — Loyalty Ecosystem & CRM Platform
Not just a website — a mobile-first ecosystem where consumers discover the brand, join promotions, play and redeem rewards.
Site + CRM + game
Platform
Mobile-first
Design
The challenge
The approach
A site + CRM platform was designed around a personal account with points balance, a prize showcase with marketplace certificates, a news feed, product line pages, a city-building brand game with player ratings, QR-code mechanics and feedback flows — all in a restrained premium visual language.
The results
A complete brand ecosystem connecting content, play and rewards in one place, built mobile-first.
