Beautiful properties, healthy occupancy — and margins bleeding into online travel agency commissions, with a brand indistinguishable from a hundred other riads.
Hospitality
Luxury Riad Collection — Marrakech
Direct-booking growth for a boutique riad collection squeezed by OTA commissions.
+68%
Direct bookings
-41%
OTA dependence
+23%
RevPAR
The challenge
The approach
A direct-booking funnel built on the collection’s design story: search campaigns on high-intent travel queries, editorial content for the « quiet luxury » traveler, and an email program for returning guests.
The results
Direct channels became the largest booking source in eight months, at a fraction of OTA cost.
Sample case study — representative of the work, anonymized. Replace with a real project.