Heavy ad spend, dashboards full of clicks, showrooms asking where the customers were. Leads arrived unqualified and sales blamed marketing.
Automotive
Premium Automotive Distributor
Lead generation rebuilt around test drives, not clicks, for a premium car distributor.
-57%
Cost per qualified lead
2.1x
Test drives
+38%
Showroom visits
The challenge
The approach
We rebuilt tracking around showroom outcomes, qualified leads with configurator and finance-calculator journeys, and shifted budget to the models and regions where test drives actually converted.
The results
Same budget, different math: fewer leads on paper, twice the test drives on the floor.
Sample case study — representative of the work, anonymized. Replace with a real project.