Displate wanted to expand its U.S. footprint through affiliates against a tight Q4 deadline: 20–30 quality publishers, a positive ROI of at least 2:1 and a 5% cost-per-action baseline to protect profitability.
E-commerce & Retail
Displate — U.S. Affiliate Program Breakthrough
80 publishers onboarded and 630% revenue growth in one quarter for the Polish metal-poster brand's U.S. expansion.
80+
Publishers onboarded
17.5:1
ROAS achieved
+630%
Revenue growth
10.7%
Avg. conversion rate
The challenge
The approach
Partner selection was validated with data rather than assumptions, using a proprietary tech stack to score affiliate recommendations. Commission structures were balanced to stay attractive while protecting ROI, with a base CPA rate and real-time reporting for continuous optimization. A three-person pod — data specialist, partnerships specialist, account manager — ran weekly recruitment sprints with a month-end buffer for partnership finalization.
The results
The program exceeded every target within three months: 80 publishers onboarded (64 actively generating traffic), 17.5:1 ROAS versus the 2:1 goal, 630% revenue growth, and a 10.7% average conversion rate peaking at 22.5%.
